SUMMARY:
We are seeking a Senior Marketing Manager with strong skills in ABM, email marketing, and outbound strategies. You will develop targeted campaigns, optimize performance through A/B testing, and use data-driven insights to improve engagement. Strong project management and leadership skills are essential for managing end-to-end execution, mentoring team members, and driving innovation. Experience in website optimization, content creation, and stakeholder collaboration is required. Effective communication and a focus on continuous improvement are key to success in this role.
Reports To: VP Marketing
RESPONSIBILITIES
ABM/Email/Outbound Management
Develop & Execute ABM Strategies: Create and implement targeted ABM and email marketing campaigns to align with business goals, focusing on lead generation and engagement.
Engagement Workflows: Design and maintain email workflows or outbound sequences for continuous customer engagement.
A/B Testing & Optimization: Continuously improve campaign performance through A/B testing of content, design, and messaging. Implement data-driven optimizations and adopt industry-wide best practices to enhance conversion rates.
Reporting & Insights: Monitor campaign metrics, provide performance reports, and offer actionable insights to improve future campaigns. Documentation and sharing of best practices within the team.
Stakeholder Collaboration: Coordinate with sales and field marketing teams to ensure aligned strategies and seamless execution.
Project Management: Manage the full lifecycle of ABM and email campaigns, ensuring timely delivery and alignment with business objectives.
Website & Partnerships
Website Maintenance: Maintain, optimize and create selected website pages and landing pages to improve user experience and SEO.
Partnerships: Collaborate with content partners and customers.
Content Generation Management
Content Strategy: Oversee content creation and go-to-market strategies for new products, ensuring timely delivery of market reports, newsletters, blogs, and LinkedIn campaigns that align with marketing goals.
Content Performance: Track and analyze content performance metrics, adjusting strategies to improve engagement and conversions.
Team Management & Leadership
Team Leadership: Lead respective marketing team members, promoting innovation and continuous improvement in their projects.
Skill Development: Mentor team members, fostering growth and staying ahead of marketing trends and best practices.
WHO WE’RE LOOKING FOR
Bachelor's degree in Marketing, Business, or a related field.
Experience in outbound marketing, preferably in the B2B space.
Proven track record of developing and executing successful marketing campaigns.
Experience managing and mentoring a team of marketing professionals.
Strong analytical skills and experience with marketing automation platforms (Hubspot).
Strong project management and organizational skills with the ability to manage multiple projects and meet deadlines.
Ability to work effectively within international and cross-functional teams with strong interpersonal skills and a collaborative mindset.
Exceptional written and verbal communication skills in English with the ability to present complex information clearly and concisely.
Ability to thrive in a fast-paced, constantly changing environment of the tech industry. Willingness to learn and adapt to new tools, technologies and strategies.
Deep interest and experience in the usage of AI to improve content creation and management.
WHAT YOU’LL GET IN RETURN
Revolutionary work environment: Join a fast-growing, dynamic, and innovative company poised to transform the e-commerce logistics industry.
Diverse and international team: Engage in a multicultural environment with team members from over 18 nationalities across 7 countries. A great opportunity to work in an international environment, alongside people worldwide who share the same passion, drive and dedication.
Personal growth focus: Experience a high performing culture dedicated to continuous improvement. Benefit from twice-yearly goal setting, performance reviews and promotion cycles. We also provide English training, regular knowledge sharing sessions as well as learning sponsorship for courses and certifications that are relevant to your role.
Competitive compensation: Enjoy a competitive salary package, social insurance contribution and with employee stock options, providing an opportunity to share in the company’s success.
Work-life balance: Enjoy an unlimited leave policy, flexible working hours, and hybrid working mode (with 2 days working from home).
Comprehensive health benefits: Access premium insurance plans and annual medical check-ups.
Conducive office environment: Work in a convenient district of Ho Chi Minh City with a supportive office atmosphere and parking space. Daily lunch, fruits, and snacks included to take care of your well-being at work.
Top-notch work equipment: Choose between a MacBook or Lenovo laptop for your work needs.
Team activities: Participate in regular team activities, celebrations, and team bonding events to build strong relationships with your colleagues.
ABOUT US
Parcel Perform is the next-generation E-Commerce Data & Delivery Experience Platform that pushes beyond traditional post-purchase boundaries. We empower businesses to streamline every stage of the e-commerce journey, from checkout to delivery and beyond, including returns, logistics operations, and data-driven management.
Built on the industry's most comprehensive data foundation, our AI-driven platform eliminates data silos, ensuring the insights and agility e-commerce businesses need to adapt and thrive. We offer end-to-end solutions with a future-proof approach, guiding businesses along a best-practice path for rapid time-to-value and long-term success.
Our global reach and extensive carrier network make us the ideal partner to fuel growth for ambitious e-commerce businesses, marketplaces, and top-tier 3PLs worldwide, such as Nespresso, Shopify, Zalando, Puma, Wayfair, Geodis, and Overhaul.