Parcel Perform is a dynamic and innovative B2B Logistics Tech industry leader. We are committed to delivering exceptional products and services to our customers across the globe. Our marketing strategies drive our success, and we are looking for a talented Senior Field Marketing Executive to join our growing global team!
As a Field Marketing Manager at Parcel Perform, you are responsible for aligning regional marketing efforts with global strategies, driving localized campaigns, supporting sales initiatives, and executing marketing activities tailored to the EMEA market. This role also involves conducting market research, creating region-specific marketing assets, planning events, and driving lead generation. The ideal candidate will be a strategic, collaborative, and results-driven marketer with a deep understanding of regional market dynamics.
This role will ideally be based in the Netherlands and report directly to our Vice President (VP), Marketing in Singapore.
WHAT YOU’LL DO
1. Regional Strategy & Market Research
Inform, review, and regularly adjust a tailored marketing strategy that aligns with regional and global business objectives in collaboration with the Sales VP and VP of Marketing.
Conduct in-depth market research to understand trends and customer preferences, analyzing data to identify opportunities and inform marketing strategies.
2. Lead and Pipeline Generation & Campaign Execution
Drive lead generation and conversion efforts through regional campaigns, supporting a consistent flow of MQLs and SQLs to the sales team.
Collaborate with the marketing team to execute targeted email campaigns for the EMEA region, leveraging competitive insights, buyer persona preferences, and key regional events.
3. Regional Liaison
Serve as the Marketing Business Partner for the region, fostering strong relationships, acting as the primary contact for marketing inquiries, and ensuring seamless alignment between marketing and regional priorities.
Localize marketing content to meet regional needs, drive the adoption of assets within sales teams, and provide feedback to improve content effectiveness and relevance.
Maintain clear, ongoing communication between regional and global teams, collaborating with cross-functional teams to gather insights that shape both local and global strategies.
4. Event Planning & Execution
Propose, plan, and execute regional events such as live events, webinars, and executive dinners to engage with prospects, customers, and partners.
Oversee event logistics, including venue selection, speaker outreach, and attendee registration.
5. Competitive Insights & Regionalized Assets
Collect insights from sales teams and collaborate with product marketing on completing battle cards as a basis for competitive campaigns.
Collaborate with the product and content marketing team in Singapore to develop region-specific marketing collaterals, including one-pagers, case studies, and slide decks.
6. Partnership Engagement
Collaborate with our partners to co-develop and execute joint marketing campaigns, leveraging partner ecosystems to expand reach and impact.
Work with cross-functional teams to support partner-led initiatives and campaigns that align with regional and global objectives.
WHO WE’RE LOOKING FOR
Bachelor's degree in Marketing, Business, or a related field.
Proven experience of minimum 3-6 years in marketing, with a focus on global B2B marketing and strategy. We encourage individuals with greater experience to consider applying.
Competency in business software like Google Suite and Hubspot CRM.
Strong analytical skills and experience with market research tools and methodologies.
Excellent project management and organizational abilities.
Proficiency in email marketing platforms and marketing automation tools.
Exceptional communication and interpersonal skills.
Ability to work effectively in cross-functional teams and collaborate with stakeholders.
WHAT YOU WILL RECEIVE IN RETURN!
The opportunity to work in a fast-growing, exciting, and innovative business that will revolutionize the e-commerce logistics industry. You will be the needle of success on the growth of a global product that will become a key platform behind successful e-commerce logistics operations worldwide.
The ability to continuously learn and develop in an international team environment with you being a critical driver of our event initiatives. You will work closely within the Marketing and EU team, and cross-functionally with other departments.
An environment where everybody focuses on continuous growth. We work with you on your strengths and weaknesses to further your own personal development.
Attractive benefits in the Netherlands, which include competitive salary, convenient and beautiful co-working space, flexible leave policy, company pension, employee stock options scheme, quarterly team meet-ups, choice of Apple Macbook or Lenovo Laptop, and many more!
ABOUT US
Parcel Perform is the next-generation E-Commerce Data & Delivery Experience Platform that pushes beyond traditional post-purchase boundaries. We empower businesses to streamline every stage of the e-commerce journey, from checkout to delivery and beyond, including returns, logistics operations, and data-driven management.
Built on the industry's most comprehensive data foundation, our AI-driven platform eliminates data silos, ensuring the insights and agility e-commerce businesses need to adapt and thrive. We offer end-to-end solutions with a future-proof approach, guiding businesses along a best-practice path for rapid time-to-value and long-term success.
Our global reach and extensive carrier network make us the ideal partner to fuel growth for ambitious e-commerce businesses, marketplaces, and top-tier 3PLs worldwide, such as Nespresso, Shopify, Zalando, Puma, Wayfair, Geodis, and Overhaul.